About Us

Welcome to Go Well Cricket - a family-run cricket brand born in the heart of the New Forest and built on a love for the game that spans generations. 

Go Well Cricket was started by me and my five-year-old son, whose excitement for cricket inspired this journey. Having played cricket all my life, I know first hand how important a good bat is - and how expensive quality gear can be. That's why we set out to do things differently! 

Our mission is simple: Provide the highest quality English Willow bats at the lowest possible price. 

We carefully source premium bats from trusted makers around the world, selecting only the best pieces of willow so every player can enjoy professional-grade performance without the professional-grade price tag. 

We're not driven by big profit margins. We're driven by passion, community, and the belief that cricket should be accessible to everyone. 

Whether you're walking out for your first club game or chasing a century on a summer Saturday, we're happy to help you go well - with a bat you can trust and a brand that truly cares about players. 

Go Well,

From our family to yours.

 

Our promise

We carefully select every bat with the same standards we use for our own game. Real English Willow and performance you can rely on from the first net to the final over. 

We promise to:

  • Offer the best value in cricket - premium bats without the inflated price tag
  • Be honest and transparent about our products, grading and sourcing. 
  • Put players before profit, always!
  • Support every customer personally, with friendly, family-run service. 
  • Keep cricket accessible for club payers and anyone who loves the sport. 

We're committed to helping you pick up a bat you're proud to play with - and one that helps you truly go well.